Google To Wind Down SG&E Studios

Google have confirmed that it will no longer be expanding into its 1st party games studio; SG&E (Stadia Games & Entertainment). The news comes as a bit of a shock to the community, but one that I feel does make sense.

While this may come as a dissapointment to many. Game developing costs a lot of money. And even from one of the richest companies in the world, Google still has to make decsions based on financial loss. So the decsion to save money and invest into 2nd and 3rd party games just makes more sense right now.

Did I want to see native cloud games from the Stadia team? Of course.
Will it affect me playing on Stadia? Absolutely not.

Stadia still works perfectly for me, and has continued to grow and expand. This is definitely the future of gaming, and if it means we get games like Fortnite, Call of Duty, Howarts Legacy and Gotham Knights, then I’m all for it. The future is cloud and we get to experience that right now, without the need to put money down for expensive hardware.

The Stadia team have confirmed a sort of road map for 2021, and are hard at work getting games on the platform for 2022 and beyond. But lets focus on the now and just enjoy playing our games, with no downloads, no updates and no waiting.

Read the full press release below:

We launched Stadia with the goal of making your favorite games instantly available wherever you want to play them. With the recent successful launch of Cyberpunk 2077 on Stadia, gameplay on all types of devices, including iOS, growing our slate of YouTube integrations, and our global expansions, it’s clear that Stadia’s technology has been proven and works at scale. Having games streamed to any screen is the future of this industry, and we’ll continue to invest in Stadia and its underlying platform to provide the best cloud gaming experience for our partners and the gaming community. This has been the vision of Stadia since the beginning.

In 2021, we’re expanding our efforts to help game developers and publishers take advantage of our platform technology and deliver games directly to their players. We see an important opportunity to work with partners seeking a gaming solution all built on Stadia’s advanced technical infrastructure and platform tools. We believe this is the best path to building Stadia into a long-term, sustainable business that helps grow the industry.

Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially. Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games. With the increased focus on using our technology platform for industry partners, Jade Raymond has decided to leave Google to pursue other opportunities. We greatly appreciate Jade’s contribution to Stadia and wish her the best of luck in her future endeavors. Over the coming months, most of the SG&E team will be moving on to new roles. We’re committed to working with this talented team to find new roles and support them. 

What does this mean if you’re a current or future Stadia gamer? You can continue playing all your games on Stadia and Stadia Pro, and we’ll continue to bring new titles from third parties to the platform. We’re committed to the future of cloud gaming, and will continue to do our part to drive this industry forward. Our goal remains focused on creating the best possible platform for gamers and technology for our partners, bringing these experiences to life for people everywhere.